Drake Set to Release Air Jordan 10 “OVO”

Let’s take a minute to chill from all the Drake/Meek Mill beef and focus on a more important issue… the kicks!   Jordan Brand have linked up with Drake’s very own record label OVO to bring a clean and classy aesthetic to the 10th sneaker of the MJ numbered series. Starting from the bottom, these […]

To Pimp a Sneaker: Kendrick Lamar Gets a Sneaker Collaboration with Reebok

Hip-hop heads and sneakerheads – here’s something you can both jam to.   Undoubtedly one of the most talked about rappers this year with the drop of his latest album in March, Kendrick Lamar is finally entering the kick collab game with Reebok, a brand who have been pumping out kicks like their classic “Classic” […]

Why Care About Sneakers? (Part 2) – Not Your Average History Lesson

The million-dollar question “why care about sneakers?” was one I started to answer in a piece I wrote last month (yet to read it? Click here to wise up). As it mentions, “Sneakerheads love sneakers not just because of how they look, but because of its history and what the shoe represents.” Well today it’s […]